maandag 18 april 2011

The 5 Biggest Mistakes In Web Design

The top mistake that people make with web design is to use Flash on their site. Your visitors will not be that impressed with your beautiful Flash site so don’t waste your time and money with this. All your visitors are looking for is how your products or services can benefit them and having a sexy Flash site will not sway them towards using you in fact quite the opposite.

You have to take into consideration that not all Internet users have high speed connections so if they are using a slower service they will probably go elsewhere because your page takes too long to load. Give people what they want straight away as that is what they are expecting and it would be stupid to disappoint them wouldn’t it? For all your UK design needs go to web design UK.

Don’t create your site with links to everything under the sun on each page like a catalog and you will avoid mistake number two. This is normally done due to the fear of missing out on a sale or offer and people believe that they have to display everything. Nothing could be further from the truth.

There are several studies of online marketing which demonstrate that too much choice often ends up as no choice and this will not make you any sales. Information overload like this will overwhelm your visitors and they will look elsewhere as they don’t want to experience this. A better solution is to create categories for your products and a good search facility so that your visitors can find what they are looking for.

You want people searching on Bing, Google and Yahoo to be able to find your web site so not optimizing your site for this is mistake number three. There are a lot of people who will tell you that you need just write for visitors and not for search engines. This is true but it is still very possible to have a good sales message in your page and ensure that it is optimized too.

The smart thing to do is to see what people are typing into the search engines when they are looking for plumbers in London. Assume that most people are typing in “Plumber In London". Well the web site needs to be optimized for this term. You need these keywords to appear a few times in your site and in the description and title of the web page. Search engines are just machines and they need all the help they can get in understanding what your web site is about.

The fourth mistake is having too many images on your web site. The more images you have, the more likely you are to avert your visitor’s attention from your core message and your page will be slow. Google are now penalizing web sites with slow load times. It is well known that you have around 7 seconds to engage your reader. Some web sites take longer than that to display because they are full of graphics and you will lose a lot of visitors of your site is like this.

And the final mistake in web design is to have your site design and content produced by people with no online marketing experience. Your web site should be your shop window where you want people to buy what you have to offer, contact you for more information or join your email newsletter list for further communications. A better solution is to hire a professional copywriter for your sales message or write it yourself while letting your web designer create a nice looking design for you.

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